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How To Recover From A Social Media Fail

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts Ellenbrook

There’s no doubt that social media is a large ingredient of internet marketing strategies for many businesses. Having more than 1 billion active users on Facebook alone provides massive opportunities for business in a range of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a fantastic opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be a considerable amount of social media blunders when businesses reply to customer’s feedback online.


The dilemma here is that anything that you post on the internet, stays on the internet, so it’s crucial that adequate time is spent in presenting accurate and suitable responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media fails aren’t governed appropriately, they can seriously tarnish a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a quick outline of how your company can recover from social media blunders with little damage to your brand and image.


Have a sense of humour


When innocent social media blunders happen, making a joke of the scenario by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a simple blunder into increased exposure and a wider target audience, all from a simple mistake!


Take action immediately


Irrespective of the type of social media fail, the quicker you react, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s paramount that you confess your mistake, sincerely apologise then clearly describe the next steps you will be taking to rectify the situation. Simply ignoring the oversight can have disastrous repercussions and the longer it takes you to respond, the more momentum your social media fail will be gaining and the more difficult it will be to resolve.


Be honest


It’s crucial that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. On the contrary, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.


Keep moving forward


Social media mistakes, even crises, doesn’t define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put measures in place to significantly lower the chances of such errors arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may uncover ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another businesses social media fail to speak about tomorrow!


Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the capacity to communicate with your customers on a personal level is incredible, and you have to be prepared for social media blunders because they will materialise at some time or another. This article illustrates some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, speak to digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website:


An SEO Quick Fix Guide You Can Do TODAY


SEO is viewed by many to be a mystical creature with spectacular powers. Understanding exactly how SEO works and all the different ways to enhance your website’s SEO score can be extremely difficult and time-consuming. However, it is a pivotal item of any online marketing plan and will virtually make or break a business in some markets. Many industry experts consider SEO to be among the most useful forms of advertising, so consistently improving your SEO should be a priority if you want to increase your website visitors and earnings.


It’s tough to keep up to date with SEO best practices and standards since they change regularly, so it’s often advised that you seek professional advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.


Content is King


When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target audience. Updating your content often is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is continually being added and search engines love discovering new content and will increase your rankings if this happens regularly.


Ensure You Have a Flat Website Architecture


Your website architecture is essentially the organisation of all the distinct webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by including extra navigation menus or additional internal links.


Ensure You Have Accurate Meta Titles and Meta Descriptions


Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.


Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are critical in optimising your web pages for SEO.


Meta descriptions are essentially short descriptions of the content of the web page. Though meta descriptions don’t exclusively influence ranking algorithms, they are still very important as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately reflects the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.


Make sure You Have a Clean URL Structure


A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve designed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to stress over it!


On the contrary, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website:


Why SEO Advertising Is Best For Your Business

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts Ellenbrook

Search Engine Optimisation (SEO) has evolved quickly over past decade, even to the point where the term SEO is now baffling and regularly misunderstood by many. In the past, SEO advertising was thought of to be an important aspect of a successful marketing plan for businesses of all sizes. Yet in today times, the term is so misunderstood that the practice has been commonly devalued. As opposed to encouraging more customers to a website via organic traffic, more and more businesses are turning to paid advertising because it’s more convenient and less time consuming.


This article will discuss why SEO advertising is still the best marketing channel that can bring in precious leads and customers to your company. Just like any marketing strategy, SEO advertising is not a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and delivers dependable insights into consumer behaviour.


  1. Increased Visibility and Traffic


An effective SEO strategy is devised to increase the visibility of your website, consequently increasing the amount of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the centre of George Street, except without the outrageous rent! What’s better is that those people who visit your website are generally well-informed, qualified leads that are already browsing for your product and services. The time and money it takes to convert these leads are consequently considerably decreased.


  1. Measurable Results


A significant benefit for SEO advertising is that you can measure your results and obtain a better awareness of techniques to enhance your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately evaluate the effectiveness of your marketing campaigns. SEO advertising equips businesses by providing helpful statistics such as click-through-rates, conversion rates, length of visits and location.


Along with this, your SEO investment will draw in only targeted, qualified leads to your organisation; those that are actively looking for your products or services. TV and radio advertising may reach more people, but how many of those people are truly interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can customize your campaigns based upon real-time feedback and results.


  1. Cost Efficient


A common argument against SEO marketing is that SEO advertising is pricy, however this is surely not the case. The truth of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising supplies you with impressive ROI. Although PPC has the capacity to drive more profits, your organic SEO continues being the pillar of your online presence.


The question should really be, can you afford to have inadequate SEO advertising? If clients are trying to finding your brand online but they cannot find you, your opponents are triumphing and the continued effects can be significantly detrimental.


  1. Search Engines are Becoming More Popular


A current investigation revealed that between 80 and 90% of purchasers will now check out online reviews prior to buying, whether online or face to face. With this number only increasing with further advances in technology, it will not take long before everyone is shopping for products and services online.


Moreover, it is estimated that 2017 will be the year that traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for additional SEO customisation, such as local search optimisation, which makes it even easier for consumers to use. If your business doesn’t have an effective SEO advertising strategy, your customers will not have the ability to find you using their desired means, and potential sales will definitely go to your competitors instead.


  1. Customer Insight


Thanks to Google, all web traffic is noted and observed. The data and metrics that come from this traffic provides organisations with reliable information relating to their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This data is exceptionally useful due to the fact that it allows firms to make well informed decisions about their marketing techniques and strategies, both online and offline.


Now that you realize why SEO advertising is the best marketing approach, it’s time to put your SEO strategy into action. Remember that it can take a little bit of time to receive the results, so if you’d like to talk to a reputable SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Ellenbrook on 1300 595 013 or visit


The Ultimate Manual to Keyword Research and Planning

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts Ellenbrook

Market research is one of the most crucial resources that a marketing professional can make use of to pinpoint data that will assist in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to encourage your target audience to visit your website.


Keywords pretty much sum up the soul of your website in a handful of words. Considering that there are several ways to say the same thing, marketers apply keyword research to aid them to make decisions based on client and competitive data, instead of just guessing. This article will demonstrate to you how to perform keyword research in a somewhat practical and accessible way.


How to perform keyword research?


There are six imperative procedures to comply with when performing keyword research. The ultimate purpose is to accumulate a list of extremely targeted keyword phrases that illustrate your website content precisely. Let’s look at this procedure in more detail.




Start building a list of words and phrases that you think your target market would choose to characterize your products or services. Think about how your buyers would locate you on the web. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your clients use modifiers such as ‘free’?


As you can see there are countless variables to look at, however, the most important part is to think like an ordinary customer and how they would handle looking for your products or services.


Using a research tool


Making use of a keyword research tool to mine your keyword data will enable you to establish which phrases have the best combination of demand, relevance and attainability. All of this can be conducted with Google AdWords Keyword Planner, however, paid tools such as WordTracker present more sophisticated insights into competitive analysis, together with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This option will supply you with specific match search results and keyword suggestions, giving you info on the popularity of your keyword phrases as you’ve recorded them.


Refining your keywords list


Since Google Keyword Planner is developed to support Google Ads, your final results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to see a full list of keyword tips arranged by monthly average searches.


Nearly all research tools will give you recommended keyword phrases comparable to your originals, however, they provide you with precious insights into the particular language your target audience uses to look for your products or services. These insights can aid you in creating and refining your keywords list, along with supporting you with your product and content roadmaps.


Verifying keyword relevance


At this point, you are going to have an enormous list of keywords so it is critical that you sort through this list using relevance as the key criteria. This means keywords that directly outline your products or services or the content of your landing page. If a phrase does not describe your content succinctly and accurately, just remove them. Never make an effort to fool Google, or your clients, by using loosely relevant keywords.


Verifying keyword demands


Whether or not you are an SEO advertising specialist or a small business owner doing it yourself, you’ll be equipped to figure out the demand of a keyword phrase by taking a look at the average monthly searches in Google Keyword Planner. A large search volume signifies that not only is a certain phrase very prominent, but that at this time, this is the specific language that individuals are utilizing to discover your products or services. Using keyword phrases in high demand will optimise your website considering that Google will find your content remarkably accurate.


It is usually best to utilize a mixture of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you reach each of your target market’s preferences.


Competitive Analysis


Now that you comprehend your keyword relevance and demand, it’s important to analyse what your competitors are doing. Perform a search for a keyword in your refined list. If you see results for related products and services, or extremely competitive brands, then this is fantastic! Analyse the sort of language the top results are using, and make an effort to find weak aspects in their web pages so you can strengthen yours. it is important to obtain a comprehensive idea of where you stand with your competitors. You do not need to be the number one search result to be successful, you simply need to be competitive.


Your keyword research doesn’t have to take up too much time and effort. But when there are more important things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Ellenbrook on 1300 595 013 or visit

How To Write Great Content – Fast

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts Ellenbrook

Blogging is just one of the most beneficial SEO and online marketing techniques that an organization can use. The value of creating quality and eloquent blogs regularly are commonly underrated. Take into consideration some of the following statistics:


Blogging attracts 55% more website visitors


Blogging produces 97% more inbound links and 126% more leads


Blogging yields 434% more indexed pages in search engines


With all the SEO and online marketing perks, there’s no secret why there are so many online blogs nowadays. Developing meaningful content regularly has become more beneficial than ever. So how do bloggers put together quality content quickly? This article strives to show you how.


Use Templates


There is virtually nothing worse than looking at a blank page and not having an idea where to start. One practical solution to this plaguing problem is to utilize templates. There is a reason why competent online marketing and digital agencies utilize templates– because they work!


There’s only a handful of various blog types– How to, essay, review, interview, etc. Having a basic template for various blog types is a practical approach to avoid hours of procrastination. Templates give you the structure for developing an article, enabling you to begin anywhere you prefer. You don’t have to invest hours making complicated templates for every blog type. Simply spend an hour tomorrow creating templates for each blog type and see how it benefits you.


When new ideas strike, write them down!


Undeniably, the most complicated aspect of writing is developing a good idea. Sitting down and attempting to create new ideas can be a tormenting process. It is never easy to come up with ideas under pressure, yet when you’re in the shower or trying to sleep, they never seem to cease! It’s common for ideas to come at odd moments, so when they do, write them down. You do not have to keep a pen and paper in your bag day in and day out. There are several apps that are convenient and simple to work with.


Apple Notes – for those with an iPhone, this is a built-in app that also syncs with your iMac.


Evernote – a great app that you can use on your phone or computer, which also synchronizes with both devices.


Springpad – If you like to use a variety of multimedia like audio, video or picture notes, this app will be ideal for you.


Write in your own voice


One of the greatest tricks of skilled writers is to write in one’s own voice. Plenty of writers make this basic mistake for a lot of reasons– they may not be confident enough or they may think a different voice sounds more powerful. The fact of the matter is that everybody has their own unique style and tone.


When you attempt to write in another person’s voice, it just does not sound natural and takes a considerable amount of time to make it sound genuine. Various writers may also aim to twist or redefine their personal style, eager to sound more like their favourite writers. But this is merely swimming against the current. Find your own voice, apply an attractive tone and you will write better content more quickly.


Eliminate distractions


Writing takes a good deal of brain power, so it is easy to succumb to temptations like Facebook, Twitter or TV every now and then. Find a peaceful place with no distractions and you will be surprised at how much better and faster you’ll write. Distractions not only take up time, but they make it more challenging for you to start writing again, creating an ineffective cycle that’s difficult to break.


In the event that you can’t prevent background noise like myself (wife and three kids at home), consider listening to some music that can help drown out the noise. Or possibly take your work somewhere else, such as a library or café, to make it a lot easier to concentrate.


Write the Introduction Last


My personal favourite idea is to write the introduction last! The introduction is commonly the most significant and time-consuming aspect of the writing process. It launches the ideas, arguments and direction of the remainder of the piece, so it is normally helpful to write it last. You may develop additional ideas when writing the majority of your article, so you can save a great deal of time editing by simply leaving the intro to the end.


If you comply with these steps, I’m certain you will discover that your writing quality and speed will improve noticeably. Despite this, time pressures often make it too troublesome for you to manage a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You’ll find that the costs of doing so will be worth the SEO improvements. For a trusted and reputable digital agency who can assist you with your writing demands, contact Internet Marketing Experts Ellenbrook on 1300 595 013 or visit