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Top SEO Trends In 2018

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts Ellenbrook

Online visibility is a significant aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s essential to keep up with these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a formidable force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for companies to increase their website traffic, customer engagement, and essentially their earnings.

User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO tactics can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now electing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same rate, pretty much 50% of all online searches will be carried out via speech by the year 2020!

What this suggests for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be a pivotal element in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In reality, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Ellenbrook on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsellenbrook.com.au

 

Social Media Marketing – Say More On Twitter

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts EllenbrookThe moment has finally come where Twitter users can convey their displeasure with the 140 character limit in more detail, now that Twitter has officially affirmed that they have doubled the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew quickly to become one of the most popular social media platforms internationally, however recent declines in growth persuaded the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter revealed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After running a variety of tests over the past several months, Twitter decided that they wanted to lengthen the character limit, but only where required. Countries like South Korea, Japan, and China will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, suffer from squashed Tweets with 9% of English Tweets hitting the prior 140 character limit.

So, why the change?

After carrying out a number of tests to targeted users, Twitter received valuable results and conceived the 240 character limit would be beneficial for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Further, users would now have the ability to readily fit their views into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have encountered a higher level of responses which brought about more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The expanded character limit means that users will have smaller threads of conversations, since they can fit more information into a single message. Users with long threads of conversations described that it can sometimes be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the rise of firms using social media as a way to deal with customer service matters, customers can now express a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have chosen other social netowrks like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media channels if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Even though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to keep up with changing user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Ellenbrook by phoning 1300 595 013, or alternatively visit their website for additional information: https://internetmarketingexpertsellenbrook.com.au

An Overview Of SSL Changes – What It Means For Your Website

Digital Marketing Ellenbrook,Digital Advertising Ellenbrook,SEO Company Ellenbrook,Internet Marketing Experts Ellenbrook

In today’s ever-changing digital landscape, it’s important that companies Google’s best practices to make sure that they continue being competitive in their relevant online markets. With Google being the most dominant and influential company on the internet, it’s key for them to keep abreast of all the threats and opportunities that the internet creates. Accordingly, Google releases an assortment of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (virtually every online organisation), are aware of extensive changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies have to be versatile and adjust to new Google updates as soon as possible to make certain that they aren’t adversely affected by these new releases.

The most significant Google update that has recently altered online companies relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by almost 50% of all online users, so it’s quite important that online enterprises implement the specific changes as quickly as possible if they wish to reduce any harmful repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is stored in a plain text file), they are vulnerable to phishing sites that can basically steal this information from users that wrongly believe they are giving their personal information to an honest company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously bear upon millions of websites all over the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become afraid of succumbing to malicious attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their website visitors and their web server by incorporating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more challenging than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be remarkably difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any help in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Ellenbrook by calling 1300 595 013, or visit their website for further information: https://internetmarketingexpertsellenbrook.com.au