SEO Advertising Ellenbrook — What will 2016 hold for local small business?
SEO Advertising in Ellenbrook is a complex task, and as we enter 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, tough. You can certainly never figure out what is around the bend, but if you determine the vital parts of the past and look for trends you can get a better understanding. This is especially true for SEO. I want to try and explain to you a couple of the major news that have been surfacing in 2015 throughout the Ellenbrook SEO sector and the world. From this with any luck together we can try and find out where to focus our efforts, this will be specifically useful if you are a local Ellenbrook business.
This is the greatest emerging trend and it is going to keep boosting in significance. This means that if you are an Ellenbrook company and you are looking for local clients, then this is wonderful. Launching with the changes from Google Pigeon, we saw an emerging pattern that local Ellenbrook searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are rapidly growing abroad and are beginning to emerge in Australia and it won’t be long before they gain popularity in Ellenbrook.
Society is getting more and more used to carrying around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Ellenbrook business. 1– you have to be paying attention to growing trends, and make sure you have the capability to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic offers that you can send to people on their phones and therefore directly into their wallets.
Beacons are an item that has had growing use overseas and we are seeing them locally now too, but they are practically other ways of getting offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Ellenbrook store, or even taking a walk past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of Apps such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how individuals can keep reinventing ways to get their business out there, and the same could be done for your local company in Ellenbrook. Be creative and even explore what other people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to integrate a similar idea into you own project.
My concluding pieces of parting advice– and these are things that you can possibly do at this moment, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Ellenbrook level, and also boost your authority and possibly even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks efficient for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Ellenbrook businesses, so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are wanting to enhance your SEO efforts, then contact Internet Marketing Experts Ellenbrook on 1300 595 013 or visit, www.internetmarketingexpertsEllenbrook.com.au