An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a mystical creature with spectacular powers. Understanding exactly how SEO works and all the different ways to enhance your website’s SEO score can be extremely difficult and time-consuming. However, it is a pivotal item of any online marketing plan and will virtually make or break a business in some markets. Many industry experts consider SEO to be among the most useful forms of advertising, so consistently improving your SEO should be a priority if you want to increase your website visitors and earnings.
It’s tough to keep up to date with SEO best practices and standards since they change regularly, so it’s often advised that you seek professional advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target audience. Updating your content often is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is continually being added and search engines love discovering new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the distinct webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by including extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially short descriptions of the content of the web page. Though meta descriptions don’t exclusively influence ranking algorithms, they are still very important as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately reflects the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve designed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to stress over it!
On the contrary, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website: https://internetmarketingexpertsellenbrook.com.au