SEO Tactics To Forget About in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s imperative for companies to employ online strategies and tactics that increase their exposure to customers that are actively seeking their products or services. Search Engines are without doubt the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a wonderful investment that will strengthen your exposure and conversion rates, or if used improperly, can harm your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO techniques from five years ago may result in your website being penalised today.
Instead of investigating the top SEO techniques that website owners should be investing in, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be utterly ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly verify how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO tactic since the start of SEO, and its proficiency as an SEO technique has changed swiftly since then. Even though link building remains amongst the top three SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links genuinely as a ranking signal simply because links are a public promotion which correlates with valuable information on a website.
Aggressive link building arises where links are garnered in an irregular way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be ditched, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many individuals still regard to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will assist their SERP results. The aim in doing this is to increase a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a substantial role in SEO, so it’s important not only to identify any technical issues that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. For instance, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that a competent SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s vital to keep up with these changes to thrive in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, contact Internet Marketing Experts Ellenbrook on 1300 595 013, or visit our website for additional information: https://internetmarketingexpertsellenbrook.com.au